I have served on the Board of Travel Lane County since 1995 when Mayor Ruth Bascom first appointed me as Eugene City Councilor. Serving on the Board has given me even greater insight about the place I live than I had gained through my 42 years living here. I now serve on the Board as County Commissioner.
The Board of Commissioners is charged with allocating revenues raised from the County’s tax on visitor lodgings. Under the Lane Code, a large proportion of the revenue raised must be allocated to tourism marketing. Since its inception, Boards have typically elected to allocate all or nearly all of the tourism marketing funds to Travel Lane County, a local nonprofit formerly called Convention and Visitors Bureau of Lane County (CVALCO).
The County has levied a percentage tax on paid transient lodgings since 1974, codified in Lane Code Chapter 4 (here). Since 1993 a fexed proportion of the revenue raised from this tax has been dedicated to marketing the tourist industry. The amount allocated this year is about $1,800,000 ($1.8 million).
Travel Lane County uses its website and other aggressive marketing techniques to bring people to visit our county. Go here for an exciting view of what people around the world see when deciding on where to spend their vacation.
In 2021 the World Track and Field Games will come to the United States for the first time ever. Lane County has been chosen as the host. See ESPN’s announcement here.
Thousands and thousands of athletes and spectators and media people will converge here showcasing Lane County to millions and millions of viewers and followers around the world.
And what a showcase they will see:
…and everything in between: